Last Updated: July 6, 2026
Welcome to Betmgm Sportsbook & Casino. We are deeply committed to protecting your privacy, ensuring the security of your personal data, and maintaining transparency about how we collect, use, and share your information. This Privacy Policy governs your use of our website, mobile applications, and all associated services, including our sports betting platforms, live dealer casinos, and integrations such as our Poker Stars free poker gaming network. By accessing, registering an account, or placing wagers on our platform, you explicitly agree to the practices outlined in this comprehensive privacy statement.
We understand that trust is the foundation of the igaming and sports betting industry. As a highly regulated entity, we must balance your right to privacy with strict local, state, and federal compliance mandates, including Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations. Please read this policy carefully to understand how your data is treated as you enjoy the King of Sportsbooks.
To provide you with a seamless, legally compliant, and secure gambling experience, we collect various categories of information when you interact with our platform. This collection occurs during account registration, financial transactions, and general navigation of our site or app.
The data we collect is not merely stored; it is actively utilized to enhance your experience, secure your funds, and fulfill our legal obligations as a licensed gaming operator.
Primarily, your information is used to manage your account and process your wagers. When you submit a parlay bet or buy into a poker tournament, we use your data to record the transaction, update your account balance, and ensure payout accuracy. Furthermore, your data allows us to manage your participation in the BetMGM Rewards program, automatically crediting you with tier points based on your gameplay volume.
From a regulatory standpoint, we rely heavily on your information to maintain a safe ecosystem. We use PII and financial records to prevent, detect, and investigate fraudulent activities, money laundering, and underage gambling. By cross-referencing your data with global watchlists, we maintain the integrity of our platform.
Additionally, we utilize usage data to personalize your experience. If our analytics show that you frequently play blackjack or engage in our Poker Stars free poker tournaments, we may tailor your promotions, dashboard, and marketing communications to feature these specific games, ensuring you receive the most relevant offers and odds boosts.
We do not sell your personal data to third parties for their independent marketing purposes. However, to operate a complex digital sportsbook and casino, we must share specific information with trusted partners and regulatory bodies under strict confidentiality agreements.
Safeguarding your personal and financial data is our highest priority. We employ state-of-the-art security architectures designed to protect against unauthorized access, alteration, disclosure, or destruction of your information. All sensitive data transmitted between your device and our servers is protected using military-grade Transport Layer Security (TLS) encryption. Our internal networks are shielded by robust firewalls and continuous intrusion detection systems.
We retain your personal data only for as long as it is necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. For example, gaming regulators require us to maintain detailed records of all transactions, account activity, and identity verifications for several years, even if you choose to close your account. Once this statutory period expires, your data is securely deleted or anonymized.
Betmgm Sportsbook utilizes cookies, web beacons, pixel tags, and similar tracking technologies to optimize site functionality and deliver a customized user experience. Cookies are small text files stored on your device that help us remember your preferences, keep you logged in securely, and analyze traffic patterns.
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted). These tools are vital for everything from maintaining the security of your active session while you play Poker Stars free poker, to tracking the effectiveness of our advertising campaigns. You have the ability to manage or disable cookies through your browser settings; however, please note that blocking essential cookies may severely impact your ability to log in or place real-money wagers on our platform.
Depending on your jurisdiction, you may have specific rights regarding your personal data. We are committed to facilitating these rights for all our users. You have the right to access the personal information we hold about you and request corrections to any inaccuracies. Through your account dashboard, you can update your contact details, communication preferences, and banking information.
You also have the right to opt-out of promotional communications at any time. You can do this by clicking the "unsubscribe" link at the bottom of our marketing emails or by adjusting your push notification settings within the Betmgm Sportsbook mobile app. Please note that even if you opt-out of marketing, you will still receive transactional emails regarding deposits, withdrawals, and critical account security updates.
Furthermore, we proudly support Responsible Gaming. You have the ultimate choice to self-exclude or set cooling-off periods. When you invoke these tools, we will restrict your access to the platform and immediately cease all marketing communications, demonstrating our commitment to your well-being over our operational interests.
Betmgm Sportsbook is strictly a 21-and-over platform. We do not intentionally or knowingly collect personal information from individuals under the legal gambling age in their respective jurisdictions. Our robust KYC and identity verification processes are explicitly designed to prevent minors from creating accounts or accessing our casino and sports betting services. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to permanently terminate the account and purge the data from our primary databases.
The digital landscape and regulatory environment for online gambling are constantly evolving. As such, we reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by posting the updated policy on this page, updating the "Last Updated" date at the top, and, where appropriate, sending a notification to your registered email address or via an in-app alert. Your continued use of the platform following the posting of changes constitutes your acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your interaction with the Betmgm Sportsbook platform, we are here to help. You can reach our dedicated Data Protection Officer and customer support team via: